Icons of Motown's early successes are deployed and composed with muscle-car gestures to make an immersive experience of the record label's brand.

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InSitu principal Tim Hess joined Haverson Architecture and Design immediately after the break-up of the themed-restaurant pioneering firm Haverson-Rockwell.

Working closely with Jay Haverson, Tim lead the new studio in developing design proposals for several prominant consumer brands. Motown and Harley-Davidson went ahead. Proposals for Sports Illustrated, Fashion Cafe, Kent Cyber-Cafe, and Madison Square Garden Live! did not.