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The Cranberry
Fort Point Channel, Boston, MA
SHIFT boston 2011
competition entry
Moonlight Studio
Tim Hess, studio director
Craig Heusser
Dylan Parker-Roach
Joni Parker-Roach
Jacob Bloom
On a barge in Boston's historic Fort Point Channel, the increments of traditional cranberry processing are pulled-apart to shape and color an immersive experience in a sensorally engaging series of spaces for The Cranberry. The bar would float moored at the Hotel Intercontinental for 12 weeks of the fall season.
A transparent 18-inch deep plexiglas tub stores the harvest before the berries begin their descent through shaking, sorting, mashing... each step of the process is rich in expression - releasing sweet and pungent aromas... the tart mash finally emerges in the Sea-Breezes, Cape Codders, and other cranberry cocktails in the bar below.




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