Embody the qualities of the brand, this attraction is designed on the metaphor of the factory. The current year's full line of bikes moves through the building

InSitu principal Tim Hess joined Haverson Architecture and Design immediately after the break-up of the themed-restaurant pioneering firm Haverson-Rockwell. Working closely with Jay Haverson, Tim lead the new studio in developing design proposals for several prominant consumer brands. Motown and Harley-Davidson went ahead. Proposals for Sports Illustrated, Fashion Cafe, Kent Cyber-Cafe, and Madison Square Garden Live! did not.

Design team: Tim Hess-Associate for Design, David Jablonka-Project Manager, Lisa Biancoall for Haverson Architecture & Design